{"id":63237,"date":"2022-05-01T11:05:04","date_gmt":"2022-05-01T10:05:04","guid":{"rendered":"https:\/\/mobiledirectonline.co.uk\/?p=63237"},"modified":"2022-05-01T11:22:40","modified_gmt":"2022-05-01T10:22:40","slug":"what-happens-when-the-iphone-peaks","status":"publish","type":"post","link":"https:\/\/bk.mobiledirectonline.co.uk\/what-happens-when-the-iphone-peaks\/","title":{"rendered":"What Happens When the iPhone Peaks? By MKBHD"},"content":{"rendered":"<p>After listening to the video by <a href=\"https:\/\/www.youtube.com\/watch?v=ZQ4E0JJcxz0\">Marques Brownlee<\/a>, &#8220;What Happens When the iPhone Peaks&#8221; or &#8220;Are We at the Peak?&#8221; He asks: &#8220;Is it really smartphone that is all the rage or is it just a temporary fad like the iPod?&#8221; He argues that the smart devices are advancing rapidly but he is not sure if we have reached the peak.<\/p>\n<p>In a way, it&#8217;s like when we are at peak water. We can&#8217;t go for more as time goes on. We need to find a way to get more. He further says that even the best smart device on the market will only give certain experience if you have no choice but to buy it.<\/p>\n<p>There are lots of people who want to be mobile-phoneless but they still cannot do that. They continue to spend so much money buying <a href=\"https:\/\/mobiledirectonline.co.uk\/product-category\/mobile-phones-deals\/\">smartphones<\/a>. This is why the new iPad Pro 12.9&#8243; has a 12-megapixel rear camera but a 7-megapixel front camera.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZQ4E0JJcxz0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The speedup and slowing down of the smartphones has been significant since the beginning. A quick review of the first years of smart phone history is impressive and quite interesting. However, right now, we are enjoying the middle of the next generation of smartphones, specifically, the 2019 model.<\/p>\n<p>I got the first HD screen and also the first selfie camera and also a set of K, an eight megapixel, video camera. Now we are in the middle of the iPhone. 2018 version of the iPhone. The speed has been significantly slowed down. That means we are now in the middle of the smartphone race. And just one of the rumours we read about suggests that the new Apple devices will be bigger, but their screen will also be bigger too.<\/p>\n<p>&nbsp;<\/p>\n<p>About Bionic Chip So the iPhone 14 Pro and Pro Max will get a shiny new A 16 Bionic chip. And the non-Pro iPhone 14 and 14 Max will actually have the same one-year-old chip that&#8217;s in the phone. I&#8217;m already using the A 15 Bionic, and this to me is fascinating for so many reasons.<\/p>\n<p>Where do I even start? First of all, when have we ever seen two phones launch an entire year apart with the exact same SoC, the exact same chip and spec? I don&#8217;t think we&#8217;ve ever seen that. And I think just out of principle, hearing that, a lot of nerds and tech people are going to have a pretty big reaction, I feel like I can basically see the comments already.<\/p>\n<p>Why would Apple do this? How are they going to sell us basically the same phone with a new name and try to pretend like it&#8217;s something new? So greedy of them, such an Apple thing to do. He further added, &#8220;But then again, I can also kind of see all the defences already too.<\/p>\n<p>First of all, there&#8217;s a chip shortage and shocker. No one is immune to it. But then also, let&#8217;s be real for a second. If I handed you a phone with an A 15 Bionic and another identical phone with an A 14 Bionic, aside from running a benchmark, how long would it take you to actually notice the difference? And it would take you years down the line to actually start to ever see a difference there.<\/p>\n<p>And really, that&#8217;s been a huge feature of Apple&#8217;s Super high-end chips, which is they give you these years of headroom. And so maybe it feels kind of like you&#8217;re shorting these new iPhone 14 users of one year of headroom by not upgrading the chip. So yeah, both sides clearly have a point. And it is very interesting and a bit unprecedented to have a brand new flagship iPhone ship with the same exact chip as an old flagship iPhone.&#8221; It just never happened. But it does make a lot of sense.<\/p>\n<p>We&#8217;ve seen the A 15 Bionic is obviously a very powerful chip and more than enough for most normal people for a long time. And it is also very common for a manufacturer to ship a slightly lower-end chip in their lower-end phone. So high-end chip gets maybe the best Snapdragon Eight Gen One or Snapdragon 865 plus or whatever. And then their lower-tier phone will have a lower tier chip. So for me, I&#8217;m left with one statement and one question. The statement just being the fact that I&#8217;ve been saying we are not at peak smartphone yet. If Apple does this, that statement does get a bit weaker.<\/p>\n<p>Of course, shipping the same flagship ship, although there are some rumours saying there may be like two extra gigs of Ram alongside the 15 Bionic. So it&#8217;s not the exact same chip as last year. But you get the point that it&#8217;s been flattening very much and it feels more than ever like we&#8217;re at peak smartphone. But my one question is how is Apple going to get on stage and talk about the iPhone 14? Like it&#8217;s not basically the same phone like the iPhone 13, right? Unless I&#8217;m missing something and there are some really big features that I am not seeing yet that aren&#8217;t rumoured yet.<\/p>\n<p>The Apple Strategy He shared, &#8220;The Apple way is usually just praising their old phone all the time because it&#8217;s sold really well, but then selling it again with a new name at a higher price. I don&#8217;t know if that&#8217;s going to work, but you know how every year on stage they have that slide where after they reveal the price they show the whole lineup of all the different phones they sell at all the different price brackets.<\/p>\n<p>So this is how that exact slide looked in 2021. I&#8217;m trying to figure out what the 2022 version is going to look like. So we have the new iPhone Se already with 5G. That&#8217;s 429 slots in the bottom there. That&#8217;s fine. Then I assume we&#8217;ll have the new iPhone 14.<\/p>\n<p>Let&#8217;s say that starts at $ 699 and the 14 Pro starts still at $ 999. They can keep selling the iPhone twelve with the older specs for $ 499, but then do they keep the iPhone 13 around for $ 599?&#8221; He questioned, can they do that? I mean, what&#8217;s the difference here?<\/p>\n<p>What&#8217;s that difference? For 100 extra dollars, you should never get the iPhone 14, right? What&#8217;s the explanation on stage going to be? Are there some new iPhone 14 exclusive software features in the pipeline even though they have basically the same specs? Maybe you&#8217;ll get one more year of software updates out of it than a 13. Maybe those two extra gigs of Ram will enable a little bit better headroom and future-proofing, but that by itself doesn&#8217;t seem like it&#8217;s worth $100.<\/p>\n<p>So that is going to be a really interesting detail to pay attention to. He ended the video with a question to the audience asking, let me know what you think of the way the iPhone 14 is shaping up, especially versus the iPhone 13 and how those could differentiate themselves aside from some new colours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After listening to the video by Marques Brownlee, &#8220;What Happens When the iPhone Peaks&#8221; or &#8220;Are We at the Peak?&#8221;<\/p>\n","protected":false},"author":5399,"featured_media":63240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[329],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/bk.mobiledirectonline.co.uk\/wp-content\/uploads\/2022\/05\/1289689-tech.webp","_links":{"self":[{"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/posts\/63237"}],"collection":[{"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/users\/5399"}],"replies":[{"embeddable":true,"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/comments?post=63237"}],"version-history":[{"count":0,"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/posts\/63237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/media\/63240"}],"wp:attachment":[{"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/media?parent=63237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/categories?post=63237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bk.mobiledirectonline.co.uk\/wp-json\/wp\/v2\/tags?post=63237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}